MARVEL x Chiefs Esports product partnership
The Chiefs Esports Club are the premier Electronic Sports club in Australia, featuring top teams in various competitive video games. Partnering with the club on this product collaboration provided great exposure for Marvel in an relatively untapped sector of the entertainment industry. The range extended to team jerseys and retail product, as well as a bespoke range of character inspired gaming rigs.
Moodboard
Jersey bespoke character elements
Jersey designs
Retail product
Gaming rig
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